Search engine optimization professionals have probably heard of the term known as unscrupulous SEO techniques. Blackhat SEO entails a collection of strategies deployed to increase a website's or page's ranking in search engine rankings, but through methods that violate the search engines' terms of service.

Fundamentally, blackhat SEO is a shortcut that may get your site to the forefront of search results quickly. However, these tactics are typically seen as dishonorable, and search engines like Google would seriously penalize sites discovered using them.

An infamous blackhat technique is overusing keywords. This involves filling a webpage with keywords or numbers to manipulate a site's ranking in Google search rankings. They might come across in a list, group, out of context, or overlaid on the background.

Link farming is another common technique. Here, websites are connected together in a circular network to improve the rank of all the sites in the network. However, if a page is linked to from numerous unrelated websites, it may also be penalized.

Cloaking is an even more extreme blackhat method. This involves different content is presented to search engines than to users, effectively redirecting users to alternate pages apart from their permission.

Despite the risks, why do people use blackhat SEO? The straightforward answer is: for immediate results. These tactics give websites the pretense of relevance, boosting them up the search results quickly.

However, the benefit is fleeting. Search engines now incorporate sophisticated algorithms which identify these manipulative techniques. Once they're identified, penalties could include decreased rankings or even being deleted entirely from the search index.

As a result, many websites are shifting to white hat SEO strategies. These are methods that aim to build a website's prominence in legitimate ways. Some examples are creating meaningful content that provides useful information to the reader, optimizing website tags, or creating a positive user experience.

To sum up, while blackhat SEO may seem a rapid way to improve your site's visibility, it's a dangerous game to play. It's more advisable website to focus whitehat SEO methods, that improve your website through appropriate means, thereby providing enduring success.